Photographing Corporate Events

  • Have the right equipment: Corporate event photography doesn’t need lots of fancy equipment. Instead, it needs a perfect blend of the right gears. Usually, an external power flash with reflector or diffuser, full frame DSLR with a moderate range zoom, memory cards and spare batteries are good for the job. However, there are other details that need to be taken care of. If the event takes place in a large hall, a telephoto lens is a must. If it’s a compact venue, then a wide is essential. A second body camera is usually suggested for more serious event photography to avoid switching lenses regularly.
  • Study the location: Analyzing the lighting conditions and scouting the location play crucial roles in ensuring good event coverage. Before the event, visit the venue to get a clue if you’ll be dealing with minimal light indoors or plenty of light. In case you can’t visit the venue before the event, ensure to gather adequate information about the venue and lighting conditions from other sources.
  • Grab the best shots: When it comes to corporate event coverage, moments pass quickly. If you fail to adjust quickly, you’ll fail to have the shot. Remember to take care of the minute details and capture compelling shots. For instance, a wide aperture with fast shutter speed for the key speakers, or keeping the aperture small enough for group shots to keep everyone in focus can help.
  • Focus on shots for marketing: While it’s crucial to get shots of people having fun, it’s also crucial to have shots that can be used for marketing purposes. In this age of social media, businesses often share images of their corporate event coverage immediately. While focusing on the faces of attendees is positive and powerful, it’s also important to focus on abstract shots that can be used for branding and marketing purposes.
  • Quick edit, fast delivery: In today’s fast-paced life, businesses want a quick turnaround time. Once a couple of days are gone, the images become a little stale. And people move to the next events and lose interest in yesterday’s news. You should make sure that once the event is over, you edit the images taken and deliver them fast.

 

Photography Poses

“Good Planning” Advice for Photography Poses

  1. Prepare For The Event. Prepare for the event by thinking about every photograph you want to take and what kind of photography pose or poses you would like to capture. Consider who, where, how, and the type of environment.
  2. Take Multiple Photographs. Take multiple shots of each pose (remember, digital memory is reusable, a.k.a. “free”). Regardless of what you say or do, people will blink. And don’t count on spotting small problems on the tiny camera LCD screen (even on full magnification); which leads to…
  3. Check LCD Screen. Check the digital camera’s LCD screen for general framing of the picture, any movement, visibility of faces, and the histogram. Note that you can think up a fantastic photography pose; arrange everyone perfectly; and, have the photograph “frozen” (no blinking, and no shaking of the camera)…but, when you check it out in the LCD, you see 2 drunks fighting in the background! And, my favorite…
  4. Funny Phrases. Have some funny phrases handy to use just before you take the photo. Don’t use it when setting up for the shot. And, don’t use the same phrase all the time. Throw in funny anecdotes, phrases, names, words that you know your family will find more amusing than “cheese.” A natural smile looks four times better than a fake one. The second category is…

“Location” Advice for Photography Poses

Taking indoor family photography, is very different than outdoor family photograph (duh!). For INDOOR pictures…

  1. Wide Angle. You will tend to use the wide angle more often than your telephoto setting. Pay particular attention to your “end people” (those farthest to the right and the left in your viewfinder), and verify there is enough space in picture, so that if cropping is required, the end people don’t have to lose a limb.
  2. The Flash. Flash considerations are critical. Do not be outside your “flash range.” For example, if at ISO 100, your flash can properly illuminate 12 feet, don’t attempt any photography pose that requires anyone to stand at 14 feet (unless, of course, it’s evil cousin Ira who you want to appear in darkness).
  3. Plan “B”. If you need to be further away than your flash allows, here are 2 things you can try…First, increase the ISO setting (but not so much as to produce to much noise), or second, move to a significantly brighter location.
  4. Watch Your Background. If there are distracting features, change your settings to blur the background (see the Techniques page). The best photography pose in the world won’t look right with a distracting background. And finally…
  5. Mirror, Mirror, on the Wall. If there are mirrors or reflective surfaces in the background and you can’t find a different location, only take the picture in such a way that the flash is not perpendicularto the surface, but at an angle (unless you want a nice photo of your flash). Outdoor family photography has completely different issues. For OUTDOOR photography…
  6. The Sun. Avoid photographing in direct sunlight, or in mixed light and shade, especially faces. Optimal lighting results from a slightly overcast sky.
  7. Shade. When photographing in shade, use fill-flash (see terms) when necessary. And, really finally…

Printing Great Photos at Home

  1. It’ll seem like a lot of money at first but spend the money to get a good printer. Six color at least. Ink jets are wonderful for printing snapshots. You won’t need more than that. Also look around at the computer brands that sell computer packages for digital printing, the printer that they recommend is perfect for printing photos at home.
  2. Buy some photo editing software. There are lots of brands out there many of them for pros but you can easily find software under one hundred dollars that will have lots more options than you will ever use. Look for software that has automatic settings so that the computer can automatically color correct, auto focus, brighten, or darken, etc. At least until you learn number 3.
  3. Learn your equipment. Take the time play with the settings. Don’t try to print perfect photos right away. Most people with a little time and practice can learn to do basic photo special effects. Give yourself the time to learn.
  4. There is one place that you are going to have to spend some money and it’s on paper. You can have a great image but unfortunately you cannot skimp on paper. Get the nice thick glossy paper, it’s worth it. I’ve tried the cheaper paper, which is good for test prints, but you need the high quality stuff for good prints.
  5. DPI, dots per inch. Depending on your printer and your software you may be able to print up to 1200 dpi which is probably unnecessary for what you’re doing. For up to a 4 by 6 inch print you only need about 300 dpi. Most people cannot see the difference between a 300 dpi an a 600 dpi at 4 by 6 inches. For 5 by 7 or 8 by 10 you can go up to 600 dpi.

These steps will help you on your way to printing great digital photos at home. Remember though make sure that you have fun printing all those memories.

Digital Zoom vs Optical Zoom

Before making a comparison it is important to discuss the significance of the subject matter, in this case the zoom. Well a zoom lens has more than a few portable glass components inside it. By adjusting these components, the focal length of the lens can be altered. Modifying the focal length alters the view distance as well as reduces the field of view, thereby making the projected image to appear larger.

It must me noted that both the optical zoom and the digital zoom are components that are used to magnify an image, but they work in fundamentally different principles and acquiesces drastically different results. In general, optical zooms always produce a far finer and advanced image than digital zoom.

Looking at the functions of these zooms, in digital cameras that offer optical zooms function the same way similar to a zoom lens of a conventional analog camera. A conventional lens works by accumulating light rays that are projected over a portion of a film, and in this case of a digital camera optical sensor. The distance of the lens from the focus point where all of the light rays converge is known as the focal length of the lens. Unlike the optical zoom, the digital zoom works by ranging the pixels in the ultimate image after the image has been captured. The fact remains that the same number of pixels are collected when the photograph is magnified. The only thing that alters is the light rays that are projected over the optical sensors to figure out those pixels.

It is a common intuition that optical lenses are far better than the digital zooms. The reason is that the digital camera zooms are more prone towards computer applications in them rather than mostly human interactions and expertise. Yet, it also remains a fact that beginner photographers find it more useful to handle a digital zoom and also its computer friendly nature. There the computer does the intricate tasks of finding some levelheaded approximation of colors that pixel might take up as it had captured the images or photographs. Many algorithms are existent in this area, but perhaps the most abundantly used algorithm involves looking at the pixels that are quite nearly like neighbors and come up with a kind of an average. Anyways the process remains too complicated and its end result is what the digital zoom users are interested in.

Thus the ultimate truth remains that it is useless to compare digital zooms with optical zooms. Perhaps it is more logical to compare optical zoom with optical zoom and digital zoom with digital zoom. Both these two types of zooms, the optical as well as the digital, have some good and bad qualities. Both of them have some extra features and preferences over the other. And thus it is not wise to compare them, even though a comparison may exist. The efforts would then perhaps look like comparing oranges with apples!

Digital Camera Works

Looking a bit more in details about the working of the fantastic device, the digital camera. As a continuation of the above lines, it can be further investigated that the sensor array is basically a microchip about 10 mm across. Every image sensor is a charged-couple device (CCD) converting light into electric charges, and is essentially a silicon chip used to measure light. These charges are stored as analog data that are then converted to digital via a device called an analog to digital converter (ADC). Over the chip are present a collection of very small light-sensitive diodes, named photosites, or pixels that convert light (or more scientifically, photons) into electrical charges called electrons. The pixels are very much light sensitive, therefore with brighter light striking them, produces greater build up of electrical charges. Each 1000 array receptor creates 1 pixel, and every pixel corresponds to some information stored. The light enters the digital camera via the lens, which is the same mechanism as the conventional analog camera. And this light hits the CCD when the photographer presses the shutter button. The shutter opens and thereby illuminates every pixel, however with various intensities.

Taking a look apart, it can be observed that quite a few digital cameras use CMOS (meaning complementary metal oxide semiconductor, a technology of manufacturing these microchips) technology based microchips as image sensors. The basic advantage is that the CMOS sensors are appreciably cheaper and simpler to fabricate than CCDs. Another great advantage from CMOS sensors is that these take very less power compared to other technology, which adds up to the fact as to their extensive use, and can thus even support the implementation of additional circuitry on the same chip like ADC, some control units etc. Thus it can be stated that CMOS technology based cameras are small, light, cheap and also energy efficient, yet at the cost of some amount of image quality.

However the common trend remains that all cameras of the mega pixel range and higher up use CCD chips instead of CMOS. This is because of the fact of picture quality only, leaving aside the price differences.